A snow-covered road winding through the forest

Oregon Marketing Pros

Before you rebuild your website

Start with the job your website needs to do. The design comes after that.

Name the next step

Decide what a useful visit should lead to: a conversation, a project request, a purchase or a visit to your location. Give that action a clear place on the page.

Find the friction

Look at the questions customers ask before they contact you. Missing service details, unclear coverage areas and hard-to-find contact information give you a practical starting list.

Keep what earns its place

Collect the photographs, explanations and examples that still tell your story well. A rebuild does not require throwing away good material.

Plan the work after launch

Decide who will update the site, what needs regular attention and how you will judge whether the changes helped. Research, planning, implementation and refinement belong in the same conversation.

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